Services

System Overview

Each iCabTV client player unit houses an 8 inch high-resolution touch-enabled LCD screen and stereo speakers. Passengers riding in the back seats of iCabTV equipped taxis view a loop of pre-programmed content and marketing messages that begins automatically when the taxi meter is egaged. passengers have the ability to raise, lower, or mute the sound, and the option to shut the screen off. Integrated with cutting edge wireless technologies such as WiFi/GPRS/3G/WiMax and GPS (Global Positioning System), each iCabTV client player has the ability to play digitized media contents based on time of day and the location of the taxi making it the most innovative out-of-home media channel available to date.

Network Overview

Effective Messaging

The iCabTV Network delivers prolonged exposure to a extremely captive audience. The average taxi ride in Singapore is between 15~20 minutes, meaning the passenegr has ample time to absorb in-depth media messages. Unlike other forms of outdoor media, in-taxi media provides an intimate viewing environment with few distractions, assuring higher rates of absorption and recall. That means that with iCabTV, the marketing messages are more likely to be watched and remembered.

The Right Formats

iCabTV client player can display multiple formats of digital advertisements from simple, cost effective JPEG-based still images, to Flash animations, to full motion DVD-quality videos. iCabTV clients can choose spot durations from 5 to 60 seconds and campaign lengths ranging from 2 weeks to 6 months. For complete information on UzoneMedia's, advertising packages, and rates, please e-mail us at advertisers@uzonemedia.com. One of our sales representatives will be pleased to respond.